Our BDMs act as your brand ambassadors, driving incremental OEM parts sales through structured in-field engagement with mechanical and collision repairers.

Advantage BDMs act as your direct link to automotive repair shops. With coverage across North America and the UK, our BDMs are local market experts, see our coverage here.

Our BDM team completes structured in-person repairer visits, digital communications and follow-ups designed to influence purchasing behaviour. Each representative is focused on strengthening relationships between national automotive suppliers and local repair businesses. 

We communicate promotions, demonstrate product value, identify opportunities and create immediate feedback loops through real-time reporting tools. 

With decades of market presence and established credibility, Advantage becomes your outsourced national sales force – without the overhead of building one internally. Every visit is documented, every opportunity tracked, and every insight shared to ensure transparency, accountability and consistent sales performance improvement across your territory footprint.

National automotive suppliers rely on Advantage to do more than represent their brand…we actively market and position your products to the right repair audiences at the right time.

Our product marketing services include targeted promotion planning, campaign messaging development, digital communications, branded collateral, field activation and performance tracking. We align messaging across our BDMs, call centre teams and digital channels to ensure consistency and maximum impact.

Gain immediate access to the Advantage Repair Community, consisting of repairers actively engaged within the Advantage ecosystem.

Advantage has built long-standing relationships with independent body shops, repair groups and MSOs.

This engaged network gives Vehicle Manufacturers immediate access to key decision-makers including owners, estimators, and parts buyers. Our neutral market position allows us to influence purchasing behavior across multiple brands without conflict. 

By leveraging trusted relationships rather than cold outreach, we accelerate program adoption, strengthen genuine OEM advocacy, and generate incremental wholesale volume for participating dealers. The result is stronger market penetration, improved customer satisfaction, and measurable wholesale growth.

Our Advantage Performance Platform transforms complex sales data into actionable dashboards that improve visibility, accountability and ROI measurement for national suppliers.

Powered by aggregated data our Performance Platform delivers visibility into sales by shop, brand, and region, confirmation response times, delivery performance, discount leakage, returns, and backorders

Monthly dealer scorecards promote accountability and continuous improvement. Our intelligence enables Vehicle Manufacturers to identify best practices, replicate success across regions, eliminate inefficiencies, and drive higher profitability throughout the dealer network.

Advantage Rewards drives new and incremental OEM parts sales while strengthening long-term loyalty between participating dealers and independent repair shops.

Key program benefits:

• 10 million points issued representing over $2 billion in OEM parts purchases
• Points issued only on parts purchased meaning no wasted marketing dollars
• Multi-brand, non-competing supplier platform
• Self-managed through our user friendly online dashboard

Repair shops earn points from multiple participating OEM suppliers, making the program more powerful, more competitive, and more attractive than single-brand alternatives

This creates a cost-effective, measurable way to compete against aftermarket suppliers while strengthening dealer-customer loyalty.