Our experienced Business Development Managers (BDMs) represent your brand directly to collision and mechanical repair shops, building trust, driving engagement and generating measurable incremental sales growth.

Advantage BDMs act as your direct link to automotive repair shops. With coverage across North America and the UK, our team are local market experts, see our coverage here.

Our BDM team completes structured in-person repairer visits, digital communications and follow-ups designed to influence purchasing behaviour. Each representative is focused on strengthening relationships between national automotive suppliers and local repair businesses. 

We communicate promotions, demonstrate product value, identify opportunities and create immediate feedback loops through real-time reporting tools. 

With decades of market presence and established credibility, Advantage becomes your outsourced national sales force – without the overhead of building one internally. Every visit is documented, every opportunity tracked, and every insight shared to ensure transparency, accountability and consistent sales performance improvement across your territory footprint.

National automotive suppliers rely on Advantage to do more than represent their brand…we actively market and position your products to the right repair audiences at the right time.

Advantage delivers customized marketing programs that align directly with your wholesale growth objectives. 

From targeted digital communications and promotional campaigns to branded collateral and in-field promotion support, we ensure your message reaches the right repairers at the right time. Our BDM team reinforces marketing initiatives during shop visits, increasing campaign adoption and engagement. 

Suppliers can launch seasonal offers, parts promotions, and incentive programs supported by measurable reporting. By integrating marketing with field execution and data tracking, we eliminate disconnected campaigns and create coordinated strategies that drive incremental sales and strengthen brand awareness.

Gain immediate access to the Advantage Repair Community, consisting of repairers actively engaged within the Advantage ecosystem.

Advantage has built long-standing relationships with independent body shops, repair groups and MSOs.

Instead of cold outreach, your brand is introduced through established, trusted relationships managed by our field sales team and call centre support. This dramatically shortens sales cycles and improves conversion rates. 

Whether launching new diagnostic solutions, paint systems, equipment programs or service platforms, Advantage ensures your solution reaches qualified decision-makers who are already engaged within our ecosystem – accelerating adoption and sustainable market penetration.

Our Advantage Performance Platform transforms complex sales data into actionable dashboards that improve visibility, accountability and ROI measurement for national suppliers.

Through our proprietary Advantage Performance Platform, we aggregate field activity, sales engagement and KPI reporting into clear, structured dashboards. This allows national partners to measure sales impact by region, representative activity and repairer engagement. 

We help identify growth opportunities, track performance trends and highlight repeatable best practices. Real-time reporting provides transparency into market activity while enabling proactive adjustments to strategy. 

Supported by secure, ISO-certified data systems, our analytics engine ensures your organization has confidence in both the integrity of the data and the performance outcomes being delivered.