Our market coverage is built on people, not pins on a map. With more than 80 Business Development Managers (BDMs) operating in local markets across Canada, the UK and USA, Advantage delivers consistent, on-the-ground representation.

Our team are dedicated to driving OEM wholesale parts growth. With coverage across North America and the UK, our BDMs are local market experts, see our coverage here. 

Each BDM completes structured in-field visits, identifies incremental sales opportunities, communicates current promotions, and reinforces your value proposition with parts buyers. 

Activity is captured in our proprietary CRM, providing visibility into shop visits, opportunities, and follow-up actions. With consistent territory coverage and relationship-driven engagement, we position your dealership as a preferred OE supplier to our Advantage Repair Community. 

This boots-on-the-ground presence ensures your brand remains visible, competitive, and aligned with repairer needs, turning conversations into measurable wholesale revenue growth and long-term customer retention.

Data without interpretation has limited value. Our Advantage Performance Platform (APP) transforms large volumes of OEM parts data into clear, actionable dashboards.

The Advantage Performance Platform securely aggregates data from DMS systems, online trading platforms, and field activity into one centralized reporting environment. 

Suppliers gain visibility into sales by shop, brand, and region, confirmation response times, delivery performance, returns, pricing changes, and discount leakage. Monthly scorecards create accountability while identifying best practices that can be replicated across markets. 

By highlighting inefficiencies and benchmarking performance, APP enables OEM Wholesale Parts Suppliers to make informed, data-backed decisions that directly impact cycle times, customer satisfaction, and wholesale margins. 

It’s not just reporting, it’s performance management built for continuous improvement.

Advantage Rewards is a multi-brand OEM parts loyalty program designed to generate incremental parts sales and long-term repairer loyalty.

Key program benefits:

• 10 million points issued representing over $2 billion in OEM parts purchases
• Points issued only on parts purchased meaning no wasted marketing dollars
• Multi-brand, non-competing supplier platform
• Self-managed through our user friendly online dashboard

Repair shops earn points from multiple participating OEM suppliers, making the program more powerful, more competitive, and more attractive than single-brand alternatives

For suppliers, this creates a cost-effective, measurable way to compete against aftermarket suppliers while strengthening dealer-customer loyalty.

At the core of our ecosystem is the Advantage Repair Community, an engaged network of over 37,000+ collision and mechanical repair businesses.

For OEM Wholesale Parts Suppliers, this means:

• Direct access to active, verified OEM parts buyers
• Established, long-standing relationships since 1988
• Local market intelligence driven by real conversations
• Fast adoption of OEM programs and promotions
• Reduced friction across the supply chain

Our BDMs work directly with shop owners and parts managers ensuring your OEM wholesale parts offering is clearly positioned, understood and prioritized.

Integrated OEM parts marketing campaigns designed to increase brand visibility, promote dealer programs, and drive measurable wholesale growth across targeted repairer networks.

Advantage delivers customized OEM Parts marketing programs that align directly with your wholesale growth objectives. 

From targeted digital communications and promotional campaigns to branded collateral and in-field promotion support, we ensure your message reaches the right repairers at the right time. Our BDM team reinforces marketing initiatives during shop visits, increasing campaign adoption and engagement. 

Suppliers can launch seasonal offers, parts promotions, and incentive programs supported by measurable reporting. By integrating marketing with field execution and data tracking, we eliminate disconnected campaigns and create coordinated strategies that drive incremental OE parts sales, strengthen brand positioning, and improve dealer program participation.