OEM Wholesale Parts Suppliers

Unlock your market potential with the industry's leading sales, service and marketing solutions provider.

We Understand Your Business

As the industry's leading sales, service and marketing solutions provider, we can unlock your market potential and drive profitability for your business.

Advantage is proud to have the highest level of client satisfaction in the industry. When surveyed, nine out of ten Clients would highly recommend our services.

Our Advantage


OEM Wholesale Parts Program

Leverage our insight and long-standing relationships with over 300,000 Parts Buyers to generate incremental OEM Parts sales, profitability and customer loyalty.

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Dedicated Business Development Manager

Since 1988, our team has built a trusted relationship with the Parts Buyers in your local market. Your Advantage Business Development Manager (BDM) is your sales agent in the field that actively markets your Parts Department to this valuable network of existing and potential customers. A BDM is your single point of contact and is accountable for improving your customer satisfaction, sales growth and bottom line results.

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OEM Wholesale Parts Loyalty Program - Advantage Rewards

With over 30,000 Repair Shops earning Advantage Reward Points for their part purchases made within the Advantage supplier network, there is no other loyalty program that can provide a more targeted and established client network.


Parts Performance KPI Dashboards

Our Parts Performance Dashboards are designed for the OEM Wholesale Parts industry. Instantly crunch large volumes of parts data in visual dashboards. Track sales, returns and order fulfillment metrics to improve your business performance and client satisfaction. Our analytics platform is simple to implement, so we can get you up and running right away to help you unlock important answers within your data.


OEM Parts Marketing Services

Professional and consistent communication with your Repair Shops will move Clients from awareness to action. Our ability to target your client base is unparalleled; our nimble sales team, technology, robust data and trusted relationships with over 300,000 parts buyers will ensure you can cover your market quickly, easily and effectively. Our team will help execute a robust sales and marketing campaign that will drive results.

Advantage and I have been working together for over 5 years now and it has more than doubled our wholesale business. We are very pleased with their services, not only does our Business Development Manager visit our accounts he is always looking for new accounts and ways to increase our sales. He is very well known and respected in our area, I have had the pleasure of working directly with him and his tremendous abilities never cease to amaze me. He has this uncanny ability to make customers feel comfortable with him and he knows the body shop business and the aftersales side of our business. He sends us monthly summary reports of our sales trend, up or down and some open opportunities. Doesn’t matter what you ask of him, he always has that positive attitude. Thanks for all of your hard work!

Rusty Yost
Parts Director, MINI of St. Louis

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How We Can Help

Advantage is proud to be the leader in OEM Wholesale Parts sales, service and marketing solutions. If you're considering our services, or would like more information, we're happy to answer all of your questions. Contact us today and we will explore how we can help with your OEM Parts needs.

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